Korean Culture Promotional Video Now Screening on EDSA Billboard

- Approximately 340 screenings per day around EDSA Highway Northbound, Guadalupe, Makati -

▲ Screening of the promotional video on the LED billboard

The Korean Cultural Center(KCC) in the Philippines (Director Myungjin Kim) is showcasing a Korean culture promotional video from November 21 to 30 on a LED screen located along EDSA highway Northbound, Guadalupe, Makati.

Produced to share information about Korean culture and increase positive public perception among the Filipino audience, the 10-second video features an introduction to the KCC’s space and activities in Taguig City.

This outdoor screening was made possible through a collaboration facilitated by KOTRA(Korea Trade-Investment Promotion Agency) Manila, with a private partner as they proposed the use of the large LED billboard. The video is being shown approximately 340 times daily on a massive screen— measuring approximately 24 meters in width and 32 meters in height—situated along the EDSA highway, an area frequented by around 500,000 commuters per day.

The promotional video will be visible until November 30, playing every three minutes from 6:00 AM to 11:00 PM near the Guadalupe EDSA area. The KCC will also share footage of the screening on its social media channels at a later date.